Senior MarTech & Data Strategy Consultant – Digital Transformation

Our client, a prominent organization in the entertainment and gaming sector, is undergoing a large-scale digital transformation to enhance its marketing, data, and engagement capabilities. The role focuses on driving the development of a marketing engagement platform and refining first-party data strategies within a highly regulated environment.

• Lead the implementation and optimization of the Marketing Engagement Platform (MEP).
• Translate business requirements into clear functional and technical specifications for digital initiatives.
• Define first-party data strategies to establish a comprehensive 360-degree customer view.
• Integrate AdTech and Data Clean Room use cases into the marketing ecosystem.
• Facilitate workshops to ensure alignment between marketing, IT, and data teams.
• Oversee omnichannel campaign orchestration across email, push, and digital channels.
• Apply GDPR and consent management principles to all data processes and customer journeys.

• 8+ years of experience in Digital Transformation, CRM, MarTech, or Data Strategy.
• You bring proven expertise with Marketing Automation and Engagement Platforms.
• You possess solid experience in Data Architecture, Segmentation, and Personalization.
• You're experienced in bridging the gap between IT and business stakeholders in complex environments.
• You have strong executive stakeholder management and communication skills.
• You are fluent in Dutch and French with professional knowledge of English.

Nice to Haves

• Knowledge of AdTech and Data Clean Room technologies.
• Experience with Bloomreach.
• Proficiency in Customer Journey Mapping and service design.

• Start date: ASAP
• Location: Brussels
• Working model: Onsite
• Contract: open to both permanent employees and freelancers