Adoption Manager – Digital Transformation & Change Management

Our client, a leading player in the automotive sector, is looking for an Adoption Manager to bridge the gap between digital development and field implementation. The role takes end-to-end responsibility for ensuring that new digital tools and functionalities are understood, implemented, and effectively adopted by the dealer network.

• Develop pragmatic adoption plans for digital initiatives including communication, enablement, and follow-up KPIs.
• Engage proactively with product and project teams to ensure solutions are ready for successful field implementation.
• Organize train-the-trainer sessions and develop practical material such as training packages and implementation guides.
• Facilitate recurrent adoption forums with network representatives to capture feedback and identify barriers.
• Track network implementation and maintain clear adoption metrics and reporting.
• Translate complex project information into simple, actionable material for field teams and internal stakeholders.

• Experience in change management, digital transformation, or network enablement.
• You possess strong roll-out capabilities and the ability to drive adoption strategies operationally.
• You're comfortable facilitating workshops, training, and train-the-trainer sessions.
• You bring proficiency in Office 365 and SharePoint.
• You have experience working with adoption metrics and turning data into improvement actions.
• You possess a critical mindset combined with strong stakeholder management skills.
• You're proactive and able to translate complex product information into actionable field material.
• You are fluent in English with full professional proficiency in either Dutch or French.

Nice to Haves

• Experience with structured change methodologies such as ADKAR.
• Previous experience in automotive, retail, or franchise network environments.
• Experience with large-scale digital transformation programs involving User Journey mapping.

• Start date: 04/01/2027
• Duration: 12 months
• Work regime: Full-time
• Location: Zaventem
• Working model: Hybrid
• Contract: open to both permanent employees and freelancers