Audience Segmentation Specialist

Join a vibrant environment where your expertise as a Audience & Segmentation Specialist will empower marketing initiatives and foster innovative customer engagement strategies. Be a part of a team dedicated to harnessing data to drive impactful campaigns across multiple channels.

We are looking for a passionate individual who excels in audience segmentation and data analysis, with a knack for translating business needs into actionable insights. If you thrive in a collaborative atmosphere and possess a keen understanding of CRM processes and data manipulation, this opportunity is for you.

• You support the CRM Campaign team and marketing stakeholders by building customer segmentations.
• You prepare the setup of customer journeys and manipulate campaign data to enable first-party data activation.
• You create customer segments that comply with privacy regulations and are usable for activation.
• You transform customer data into target groups and ensure campaigns are executed correctly.
• You collaborate closely with MMD & Media to understand audience strategies.
• You monitor segment usage, performance feedback, and optimize audience definitions accordingly.
• You contribute to campaign debriefs by delivering input data and key findings.

• You hold a Bachelor's or Master's degree in marketing, technology, data, or equivalent.
• You have 1-2 years of experience in Marketing Automation, digital marketing, and/or audience management.
• You have proficient knowledge of segmentation tools and CRM platforms.
• You are an effective communicator with strong analytical skills.
• You possess a structured approach and attention to detail.
• You have experience with customer journey tools such as Salesforce Marketing Cloud.
• You are familiar with retail media data activation or clean room environments.
• You are proficient in Dutch and French.

• Enjoy a competitive salary package with extra perks that recognize your talent.
• Advance your career with a clear growth path, coaching, and mentoring to support you.
• Thrive in a dynamic and supportive environment where you can truly make an impact.
• Work when and where you perform best, ensuring an optimal work-life balance.
• Choose a flexible transport solution, from a company car to a public transport subscription.
• Expand your network and enjoy unforgettable moments at exclusive events and afterworks.
• Grow your skills with external courses and our in-house Pauwels Academy.
• Work on exciting projects with industry leaders in Life Sciences, Engineering & Digital.
• Seize opportunities at every level, from a strong start to career acceleration and expert collaboration.